In a surprising turn of events, BlackPink’s Jennie has confirmed rumors of her solo career by announcing the establishment of her own management company. The news, shared on December 24th via Instagram, revealed that while she has extended her contract with YG Entertainment for group activities, solo endeavors will now be managed by her newly established company, ODDATELIER (OA).
The Announcement
In her Instagram post, Jennie expressed gratitude for the support she has received and announced her excitement for the upcoming solo journey set to begin in 2024. She provided details about her newly formed company, OA, founded in November in collaboration with her mother. Jennie’s decision to embark on a solo venture within the framework of her own management company signifies a significant shift in her career trajectory.
OA: A New Chapter
ODDATELIER, abbreviated as OA, seems to be gearing up to play a crucial role in Jennie’s solo career. Despite being co-founded a month prior, the brand’s official website is currently experiencing technical difficulties due to high traffic. As of now, Jennie is the sole artist associated with OA, leaving fans curious about potential future collaborations and developments within the company.
BlackPink’s New Dynamics
Jennie’s decision to manage her solo activities separately from group commitments with BlackPink marks a new phase for the globally acclaimed K-pop group. While all members, including Jennie, previously held exclusive contracts with YG Entertainment for group activities, this move introduces a model where BlackPink operates as a group under YG Entertainment while its members pursue solo ventures independently.
Fan Reactions
Jennie’s announcement has sparked intense interest and discussions among fans worldwide. The Instagram post garnered over 4.1 million likes and tens of thousands of comments within 13 hours. Fans expressed overwhelming support for Jennie’s bold decision, with many praising her for choosing to establish her own management company. Some fans eagerly anticipate the prospect of solo music releases, while others express hope for continued group activities.
Concerns and Hopes
While many fans are excited about Jennie’s solo journey, some express concerns about the challenges of managing a personal brand and running a company. The complexities of building and sustaining a successful brand require strategic collaborations and decisions. Fans hope that Jennie navigates these challenges successfully and continues to captivate audiences both as a solo artist and a member of BlackPink.
As Jennie embarks on this new chapter, the world awaits the unveiling of her solo projects and the evolving dynamics of BlackPink’s collective and individual journeys. What are your thoughts on Jennie’s solo venture? Share your opinions below!